Overview
What is Adjust?
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021,…
My Adjust by AppLovin Experience
Great for attribution
Looking for an MMP, take Adjust as a possible option in your decision
Adjust - Accurate and Reliable
Great and powerful tool
Adjust - Accurate MPP
Pricing
What is Adjust?
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust…
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- Downloadables
What is Adjust?
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.
Adjust Screenshots
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Adjust Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Adjust Downloadables
- Mobile app trends 2022: A global benchmark of app performance
- Fintech deep dive: digital currencies 2022 playbook
- How Adjust is supporting growth through iOS 14: Solutions and insights for a post-iOS 14 world
- Essentials of mobile app attribution: A guide from start to finish
- The secret to successful deep linking
Comparisons
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Reviews and Ratings
(27)Community Insights
- Business Problems Solved
Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust Attribution company-wide to effectively track actions and attributes on their platforms. Users of Adjust Attribution, including marketers and advertisers, find it to be an essential mobile measurement partner. It enables them to track, analyze, and measure the performance of their marketing campaigns accurately.
One of the primary applications of Adjust Attribution is in helping users understand which media channels are most effective in terms of app downloads, usage, and navigation within the app. By leveraging the platform's capabilities, clients can optimize their campaigns across various media channels. This allows them to make informed decisions about resource allocation and tailor their strategies accordingly.
Additionally, Adjust Attribution offers a range of features that facilitate seamless campaign management. Users can configure media settings, set up tracking links, and launch campaigns with ease directly within the platform. The cohort API provides a programmable way to access campaign data, empowering users with the flexibility they need to analyze and utilize the information effectively.
Moreover, Adjust serves as a reliable third-party tracker for the mobile advertising team. It provides comprehensive insights into in-app actions without requiring clients to share their data directly with Google. This feature proves beneficial for clients who prioritize data privacy while still seeking detailed information on campaign performance.
Overall, clients value Adjust Attribution as an attribution platform that integrates seamlessly with their existing systems. It enables them to monitor performance, spending, and quality metrics in a meaningful way. With its broad range of applications and user-friendly interface, Adjust Attribution empowers businesses to make informed marketing decisions and optimize their campaigns across multiple media channels.
Attribute Ratings
Reviews
(1-5 of 5)My Adjust by AppLovin Experience
- Cohort Analysis
- Customer Segmentation according to choice
- Deeplinking
- 3rd party app integration
- User Experience - there are many dimensions in one screen
- Just an measurement platform
- Not updated features continuously
- Reliability
- Easy to use
- Simple
- For the first time, we measure our ROI comes from the apps with the help of Adjust by AppLovin's integration easiness
- Improved our product because we could understand the user/download data better
- We measured our IOS traffic brings 3 times more ROAS than Android traffic
- Firebase and Insider Growth Management Platform (GMP)
- Very easy to use and the integration process moved forward smoothly
- Offers the right data and information
- Doesn't use reliable user/customer data
- Data segmentation according to the user journey was better
- Offers what you want about the app data actually
- You would use the segmented data for the marketing and social media campaigns easily
- Work very well with all 3rd party platform, so getting the tracking campaign URL is more easier
- App Measurement
- Audience Builder
- Link Builder
- Wanted to increase user engagement besides the user acquisition aggressively
- For the first time understanding Google ad group success in detail
- More growth in app revenue
- New apps lunches
- More financial market focus
Great for attribution
- Blocks fraudulent installs before validaitng their postbacks
- Much cheaper than the competition
- Good support team
- UI is very confusing and needs a refresh.
- Reports are very limited and need more granularity.
- Onboarding program for agencies lacks concrete information.
- Antifraud tools
- Certification program
- Webinars and supporting material
- It has helped us stop fraud, improving ROI.
- Cheaper than the competition improving ROI.
- Helped us identify non performing media channels, improving ROI.
- Attribution
- Reporting
- Very good in-app event tracker
- Doesn't provide cohorts for unique events
- The reporting UI is not very good
- Very slow and old UI
- Attribution
- Reporting
- Media managment
- We could increase our revenue in 20% as we support clients with Adjust
Great and powerful tool
- Great for creating funnels and following their evolution.
- Creating use cohorts of some users and share them with marketing tools.
- It would be great to have a view where I can aggregate charts of all my platforms combined (ios android desktop mobile site).
- Adjust Attribution allows you to pursue different funnels to calculate CRs following your product integrations and improvements
- As a positive impact it helped us create dashboards for every aspect of the business.
- It made us more data-oriented with the possibility to study retention and activation of specific cohorts.
Adjust - Accurate MPP
- Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
- Tracking in-app actions on our mobile campaigns.
- Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
- Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
- The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
- You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
- It had positive impact because it allows tracking data without sharing it with Google
- It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
- By creating audiences, we've targeted most valuable users to the business